From a story on WQOW-TV, Eau Claire:

Menomonie (WQOW) — Just as Cash for Clunkers comes to an end, we learn about a new government program: Cash for Appliances.

That program will provide customers with rebates to get rid of an old appliance in exchange for buying a newer, more energy-efficient one. The funds will be distributed through Focus on Energy. The owner of Denny’s Appliance in Menomonie says she’s excited about the program.

Deb Rogge says, “What it’s going to do is it’s going to help you reduce your energy bill. When you look at how much electricity something is using and you start updating the appliances and light bulbs and things like that in your home, that’s just that much less energy that you’re going to use, so it’s going to put some money in your pocketbook.”

Focus on energy says Wisconsin will receive more than $5 million for the program. That money will be released after the government reviews the state’s application. Focus on Energy expects the program to begin anytime between October 15th and the end of November. The amount customers can expect per rebate hasn’t been ironed out.