From an article by K.J. Lang in the La Crosse Tribune:

Western’s newest vehicle is a commitment to environmental sustainability and a conversation starter.

“People practically break their neck to look at you,” said Marlin Peterson, site supervisor for Per Mar Security at Western.
Marlin Peterson, Per Mar Security sight supervisor at Western Technical College, gets back into Western’s new NEV (Neighborhood Electric Vehicle) while working parking detail Thursday.

Peterson drives the $13,000 vehicle around campus for parking enforcement and security. He often stops to answer questions about the vehicle, a Neighborhood Electric Vehicle or NEV, that runs on eight, six-volt batteries.

It costs considerably less than the previous security department fleet vehicle, a Chevy Malibu. A typical fleet vehicle had cost the department about 48 cents per mile to run; the NEV costs about 3 cents per mile.