The Journey to Sustainability
The River Food Pantry has been a cornerstone for historically underserved communities across Dane County for nearly two decades. Its mission is both simple and profound— to provide food, resources, and faith to build a stronger community. As South Central Wisconsin’s busiest food pantry, The River serves over 3,000 people each week with grocery and meal programs, food recovery initiatives, and an on-site vegetable garden.
Offering facilities and resources that are sustainable for the people they serve is central to The River’s mission. As the organization’s programs began to outgrow its current 11,000-square-foot facility ten years ago, the pantry’s leadership recognized the need for a long-term solution that could meet growing demands and align with environmental stewardship. The River got to work envisioning a new home for the pantry that would reduce operational costs, minimize environmental impact, and expand its capacity to serve the growing community.
This transformative project was made possible thanks to the dedication of community partners, local contractors, and The River’s building team. Grants Manager Ryan Holley leveraged his expertise and passion for environmental protection to build a common vision for sustainability among other staff and board members that ultimately shaped many aspects of the project. His commitment to research and collaboration underscores how renewable energy can both power efficient operations and support community growth and resilience.
Grants Manager Ryan Holley’s passion for outdoor recreation like kayaking, hiking, and fishing inspires him to center sustainability in every aspect of his work.
Engaging the Community
The River engaged its diverse base of staff, volunteers, clients, and community partners throughout the planning process. The operations team used feedback collected from surveys to shape key decisions, including reinstating programs that were paused during the COVID-19 pandemic and keeping the drive-through food distribution model for convenience and privacy. The River is also collaborating with the Dane County Extension Horticulture program and Dane County Parks to plant a native pollinator landscape that will enhance ecological health, improve drainage, and foster community pride. The expanded facility will also include space for community collaborations, offering classrooms for partners to provide education and support for a variety of areas that intersect with food insecurity, such as cooking, nutrition, gardening, housing assistance, healthcare, and employment services—thereby transforming the pantry into a hub for addressing diverse community needs.
A 3D rendering of one of the classrooms that will host community-inspired classes in The River’s new facility.
Funding the Future
Holley emphasized the importance of planning ahead, advising that it is best to look for funding years in advance of when it might be needed. This proactive approach ensures that projects remain financially supported through all stages of planning, development, and construction.
When the time came to begin applying for funding resources, The River’s strategy was to connect with organizations and people with greater knowledge. This method proved invaluable in navigating complex federal funding processes. Guidance from the Dane County Office of Energy and Climate Change was instrumental in identifying opportunities and aligning the project with the Inflation Reduction Act (IRA) and Direct Pay provisions. The team also leveraged local grants and funding sources whose missions aligned with what the team was working to accomplish.
Sustainability initiatives in The River’s new facility were made possible through strategic funding sources and grants:
- Community Project Funding: $3 million secured through congressionally directed funding.
- Wisconsin-specific Grants:
- MadiSUN Backyard Solar Grant ($20,000)
- Solar for Good Grant ($16,923)
- Focus on Energy: The River enrolled in Focus on Energy’s design program to optimize weatherization and energy efficiency.
- Tax Incentives and Rebates:
- Direct Pay credits for the 2025 tax year, enabled by the Inflation Reduction Act, will allow The River to receive direct payments from the IRS covering a percentage of each renewable project’s cost once operational. These include 30% for solar, geothermal, and an EV forklift, plus a 10% bonus for solar projects in low-income communities.
Operational cost savings from a more efficient facility will expand programs like Munch Mobile Meals, which delivers free healthy meals to children and adults in low-income neighborhoods throughout Madison and Fitchburg.
Designing a Vision for Change
With funding in place, project leadership focused their attention on designing The River’s new 32,500-square-foot home. With sustainability at the forefront of his mind, Holley guided conversations between the Pantry’s Building Committee, Midwest Solar Power, and Advanced Building Corporation which developed plans for incorporating solar and geothermal systems as key elements of the new building’s design. Drawing on extensive research into renewable energy best practices and local nonprofit organizations who pursued similar projects, The River’s board, leadership, and operations team centered sustainability while collaborating with architects, contractors, and government representatives. This focus led to the strategic incorporation of plans for several renewable energy upgrades.
The project includes:
- A 113-kilowatt-hour rooftop solar array with 207 panels to power a fully electric commercial kitchen, which will increase the scale of their hot meal program.
- A geothermal-electric heat pump and HVAC system to provide environmentally friendly heating and cooling across seven climate zones within the facility.
- Infrastructure for electric vehicle (EV) charging stations, paving the way for a transition to electric delivery and food recovery vehicles in the future.
These technologies will reduce the energy usage and carbon footprint of the new facility. The resulting reduction in utility expenses can be reinvested into The River’s critical services. By expanding access to essential resources and fostering sustainability, The River’s new facility will promote a greener, healthier, and more equitable future for all.
A 3D rendering of The River’s new fully-electric commercial kitchen that will be powered by the facility’s rooftop solar array.
Challenges and Solutions
During the design process, The River’s leadership team turned unexpected challenges into learning opportunities. Because the geothermal HVAC infrastructure was included later in the planning process, building an efficient and quiet system required multiple redesigns to meet the facility’s unique needs. The team chose to prioritize client experience and settled on a system configuration that minimizes any sound disruption to the facility’s staff and visitors.
Even after The River’s team had completed the design process for the new facility, they could only move as quickly as the local regulatory and permitting agencies allowed. This time was not wasted though, as the team used it as an opportunity to finalize smaller project details such as window placement and room layouts.
To Holley, navigating the federal funding process has been one of the most challenging parts of the project, with the complexities of required documentation and extended timelines requiring a significant investment of time and focus. Starting early and maintaining meticulous records proved crucial in overcoming these hurdles while working with community members who had experience in the funding process created opportunities for collaboration.
Supporters of The River’s new facility breaking ground last fall.
Looking Ahead
With construction beginning last fall, The River Food Pantry’s team is beginning to see their hard work come to life. While The River’s new home will incorporate many renewable and environmental measures, these sustainability projects are just the beginning.
“It’s good to dream big, but you should also decide what is feasible at the launch of the project and what you want down the line,” Holley advises. Future plans include expanding rooftop solar capacity, integrating electric vehicles and charging infrastructure, exploring battery storage options for solar power, adding to the native landscaping elements around the site, and expanding food recovery and composting operations to further enhance sustainability.
The River’s project illustrates how visionary leadership, community collaboration, and strategic funding can empower nonprofits to integrate renewable energy solutions that benefit both the environment and the communities they serve. Holley reflects, “When the building is actually completed and I can see all these things in practice, that will be something I’ve really had a hand in shaping, and I will be proud of what the end product turned out to be.”
The RENEW team and all of The River’s supporters are excited to celebrate the pantry’s momentous achievement. For other nonprofits considering similar projects, Holley’s advice is clear: start early and dream big. By identifying funding opportunities well in advance and aligning renewable energy initiatives with organizational missions, nonprofits can create sustainable futures for their operations and the communities they support.
To learn more about clean energy funding opportunities, reach out to info@renewwisconsin.org.
