One of two Solar America Cities in Wisconsin, Madison has attracted a cluster of businesses, consultants and supporters working to light up the local economy with the power of the sun. InBusiness Greater Madison Editorial Director Joe Vander Plas interviews the people that are leading the solar power shift in Madison, including Full Spectrum Solar Director Burke O’Neal, American Family Insurance Facilities Director Mark Pauls, City of Madison Facilities and Sustainability Director Jeanne Hoffman, RENEW Wisconsin Program and Policy Director Michael Vickerman, Sustain  Dane Interim Executive Director Jessie Lerner, Willy Street Co-op Operations Director Wynston Estis and Kate Schachter of Union Cab.

Full Spectrum Solar Storefront
Full Spectrum Solar | Photo Credit: InBusiness Magazine

“Despite fewer incentives for installing solar energy systems, advocates say it’s still a good bet for businesses- and getting better all the time.” –  InBusiness Greater Madison